U.S. consumer electronics industry

U.S. consumer electronics industry since the economic crisis has always maintained a strong recovery, organized by the International Consumer Electronics Show in Las Vegas and you can feel the strong industry influence in the United States.

Steady recovery of industry

This year, a total of more than 3100 companies participated in the International Consumer Electronics Show, the historical record, released 20 thousand kinds of new products, including TV with intelligent man-machine interaction, the naked eye 3D eye tracking technology, super this new technology. Microsoft, Google, Intel and other well-known U.S. companies continue to be the focus.

As the world's largest consumer electronics market, the U.S. electronics industry in the post-crisis recovery is particularly strong, leading global consumer electronics industry out of financial crisis, an important force. U.S. Consumer Electronics Association recently released data show that U.S. consumer electronics industry in 2011 revenue is expected to reach $ 195.2 billion, in 2012 the industry will continue on this basis, an increase of 3.7%, total revenue is expected to more than 202 billion U.S. dollars, for the historical record.

U.S. Consumer Electronics Association President Gary? Shapiro said in an interview with Xinhua in an exclusive interview, U.S. companies to provide consumers with a rich and valuable electronic products and some services are free, to meet the needs of the consumers . Among them, the fastest speed of growth of the Tablet PC, smart phone is the main driving force of the electronics industry revenues.

Recovery of the three power

U.S. economy since the recovery track in the second half of 2009, has maintained a slow growth, lack of obvious growth point. However, the consumer electronics industry has shown strong growth momentum. Compared with other consumer electronics industry in developed Western countries, the U.S. industry, the faster the speed of recovery after the crisis; relative to emerging market countries, the quality of the U.S. consumer electronics industry has more obvious advantages.

Combined with the changing realities of the U.S. economic environment and to participate in the analysis of the Las Vegas Consumer Electronics Show, the industry, three support force behind the strong recovery of the U.S. consumer electronics industry.

First, the endless stream of innovative products, applications and services is key to activate the financial crisis in the besieged U.S. consumer electronics industry and market.

The United States has been in the high-end position in the global consumer electronics industry chain mainly engaged in design, research and development work, mostly because of the unsurpassed ability to innovate in the United States. In addition, the innovations are not only refers to the product itself, it is through innovation and create new market demand. When a speech on the U.S. consumer electronics industry data, Shapiro said: "The technology and innovation continue to play a crucial role in the U.S. economic recovery, including innovation that protects and promotes the very critical."

The second, consumer ability and willingness to increase, and consumers are changing the concept of consumer electronic products are also more stable demand.

Accompanied by the slow recovery of the economy, the United States and worldwide consumer spending also been picked up. Meanwhile, the international market also support consumer electronic products in the United States. U.S. Consumer Electronics Association study shows that consumers have been increasingly turning to consumer electronic products as a necessity, resulting in lower elasticity of demand.

Third, industry support system, as well as funds to support a wide range of channels, to ensure and promote the vigorous development of the U.S. consumer electronics industry. The United States in addition to the developed electronics industry and its upstream and downstream industries, as well as a range of support system, such as the Consumer Electronics Show is a good product and service promotion, and information and technology exchange platform, to help to help the United States to integrate the global electronics the various elements of the industry.

In addition, U.S. companies, especially small and medium-sized enterprises have diversified financing channels, such as the United States the risk of investment is particularly preferred type of industry of Silicon Valley innovation.